ONEIL Rebrand Creates Forward Momentum for 74-Year-Old Company
Customers and Employees Benefit from Modernized Brand
ONEIL & Associates (ONEIL), today announced a new corporate brand identity that positions the product support solutions company for continued growth. The modernized brand design builds on the company’s deep roots in technology services and solutions and highlights its greatest strength: making complex information easier to understand.
“As a decades-old employee-owned business, we are deeply proud of our company history and find extreme value in the established trust, accountability and high standards we’ve set. Our new brand recognizes those strengths while simultaneously looking toward a future that prioritizes those we work with and those we work for,” said Hernan Olivas, president and chief executive officer for ONEIL. “The brand identity and positioning are the manifestation of how the brand aligns with our business strategy. That’s why this launch is a milestone moment that will shape our culture and positively impact how we engage with customers.”
The new ONEIL brand symbolizes continuous progress and innovation. It includes several updated design elements including a new logo, tagline and website. The design is comprised of elements that convey strong confidence, forward progress and energetic accomplishment. The brightened traditional yellow, bold slate blue and cornerstone design of the new logo convey stability, trust, information and progress in a clean, contemporary and timeless mark.
“This rebrand is much more than a new logo because it represents our evolving corporate perspective,” said Andrea Stamas, director of marketing, brand and communications for ONEIL. “It retains everything important – our values, our relationships and our conviction of purpose – while reshaping how we remain relevant in a changing world, how we view new business possibilities, and how we engage employees in meaningful ways. Our goal is to remain the most trusted source for product support solutions as we move the business forward, and this rebrand skillfully communicates that.”
ONEIL worked with Wilson Advertising to create the new look and feel.
“The ONEIL rebrand is an 18-month project that we’re seeing brought to fruition, and we’re extremely proud of the results,” said Brian Wilson, president and chief executive officer of Wilson Advertising. “The design reflects the organization’s tireless determination and genuine care for its clients’ success while creating a look and feel that conveys progress and celebrates unmatched expertise in making information easy for everyone.”
ONEIL celebrated the brand launch in-person and virtually by revealing new signage at the organization’s corporate headquarters.
Be sure to check both the ONEIL LinkedIn page and the News section of ONEIL.com in the coming days for details on how our rebrand came about, what role the pandemic played, and what it means for our team, our customers and the communities where we operate.